Were you aware that there is no business school in the nation that offers more than one or two classes in the art of Credit Analysis or the process of Collections to any of those BS and MBA students they pump out year after year?
Your CPA or bookkeeper may have a basic understanding of the system, but do they have the practical knowledge to perform the tasks necessary to evaluate your potential clients and maintain that relationship while asking for money? Wikipedia doesn’t even offer a definitive definition of “Credit and Collections” however it does define Business to Business as:
“Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.”
Your marketing team attracted the prospect; your sales force made the contacts and got the order; your logistics group coordinated the production and shipment of the order; and your inventory team delivered on time and at the correct price. Now you wait, and wait, and wait – where is the money? You then doubt whether or not you evaluated that client correctly in the first place and maybe granted them a credit line they didn’t deserve. Then what happens if they want additional products or services BEFORE they have paid for the last purchase? A trained Credit and Collections Professional reviews all of those issues before you put your blood, sweat and tears into delivering your very best to that client and protects you from unnecessary risk in an uncertain world. When the banks shut off the flow of cash to most businesses recently, many companies resorted to draconian tactics to collect their money and they may have collected what was due, but will those clients come back again when things get better as they surely will in the near future?
Credit Analysis, Collections Practices, and Third-Party Options
Gemstone Partners offers a comprehensive program in two ways; either through out-sourcing Accounts Receivable Management which includes Credit Analysis, Billing, and other Collections functions to a proven strategic partner or Consultation and Training of your existing staff to bring them up to speed on the latest techniques in the industry to protect your bottom line and support the back-of-the-house cash-flow. Gemstone will review your current processes and suggest better, faster, smarter ways of turning what can be a confrontational situation into a revenue-generator. And if you have an issue of uncollected debts, Gemstone Partners can provide a successful and cutting-edge solution that specializes in restoring those business relationships that experienced a recent stumbling block over past due issues.
| Features | Advantages | Benefits |
| Customer Analysis | Credit risk quantified | Creates better strategic partnerships |
| Prospect Analysis | Eliminate potential bad debt | Identifies qualified future partners |
| Credit Procedures | Flexibility in granting credit | Maintains consistency and manage risk |
| Collection Procedures | Strategic planning | Identifies problems and red flags accounts |
| Policy Development | Reduces internal conflict | Creates open inter-departmental cooperation |
| A/R System Analysis | Identifies gaps in communication and customer relations | Verifies adherence to policies and discovers weaknesses |
| Third-Party Assessment | Confirms company integrity | Maximizes return on accounts previously written off due to bad debt |
| Employee Training | Encourages employee productivity | Increases revenue collection and reduces loss |
| Repair Relationships | Maintains customer loyalty | Encourages repeat business |
| A/P Vendor Review | Cost savings, higher credit limits | Improves cash flow |
| Contract Review | Improves understanding of sales/payment process | Ensures protection of company assets |
Contact Gemstone Partners and start to improve collections and cashflow tomorrow.
A manufacturer and distributor of fire suppression equipment found that their clients were paying them much later than the industry average of 50 Days Sales Outstanding (DSO). They were also having problems with projects that had been completed or approaching completion and the products that were used had not paid for. The collectors were being told the payment could not be sent because the General Contractors who had hired the customer had not released the funds for various reasons on the projects. They were experiencing a “cash flow crisis.”
By utilizing a strategic plan put in place by Gemstone Partners affiliate, a more streamlined credit and collection system was installed that gave the individual collectors more opportunity to negotiate with the customers as well as encouraged them to think creatively when arranging payments. Also, the plan included utilization of existing Mechanic’s Lien Laws to add an incentive that payment would be made in a timely fashion. A procedure was outlined that required consistent follow-up and escalation of sensitive issues to a supervisor to allow the collectors more time to spend collecting funds.
The result: the company’s DSO fell from a high of 68 to 46, below the industry average and this in turn allowed the company to avoid tapping into lines of credit and other investments to support day-to-day operations. Once that was accomplished, the company was able to expand into other related industries through the purchase of struggling companies and diversify their holdings.
CASE STUDY #2
A struggling company asked the Gemstone Partners affiliate to review their Credit and Collections policies and procedures to improve their effectiveness in that area of their business. Several options were found that streamlined their approval process for establishing credit limits for new customers and evaluating the existing limits of current customers. Another area where there was not only a credit concern, but also a customer service issue, was dispute resolution. By granting the Credit and Collections personnel more authority to take ownership of disputes and see them through to conclusion, the company was able to repair relationships with some very frustrated customers. This simple step reduced dispute resolution time by two thirds and an unexpected benefit was stress reduction for staff as well as customers.
That company is no longer struggling and their cash flow has dramatically improved.
CASE STUDY #3
A construction equipment supplier was having problems attracting and retaining quality Credit and Collections employees and requested our Gemstone Partners affiliate to interview and re-train their staff in hopes of getting better results. They had utilized multiple recruiters and agencies in the process of pre-screening candidates for what seemed to be constant turn-over. This company had one simple problem; their job description, requirements and expectations for the position required a degree in Finance or Accounting and they really wanted someone with a CPA certification for the job. Our affiliate explained that although many companies regard Credit and Collections as an extension of those areas, good Credit professionals rarely have that kind of background. Credit and Collections fits more with Customer Service or Risk Management even though their role is vital to the Accounting and Finance departments of most companies. They were looking for the wrong qualities and that’s why they had trouble retaining good employees. CPA’s are only concerned with the bottom line and they see transactions in black and white – good Credit professionals only see shades of gray.
Gemstone’s affiliate provided analized the goals of the department and provided a more accurate job description and that gave everyone a clearer picture of the “ideal candidate.” When those job descriptions were distributed to those same recruiters and head-hunters, more appropriate and qualified candidates were identified and subsequently hired. They are still employed to this day and two of them were actually promoted within the company and hold key roles in related fields.



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